Apple Watch 2 likely to ship 2 million units per month

Apple Watch 2 likely to ship 2 million units per month

Apple’s announcements about the new watchOS 3 was one of the exciting highlights of Monday’s WWDC event, and it seems that Apple’s just as enthusiastic about its next-gen Apple Watch hardware — with sources in the supply chain claiming it’s ramped up component orders for the wearable sequel.

Orders for chips and components have reportedly been higher than expected, with sources estimating that Apple is likely to ship around two million units of the Apple Watch 2 every month.

While Apple hasn’t yet released sales figures for the first-gen Apple Watch, and has stuck to speaking about it in broad terms, today’s report suggests that Apple has been disappointed by how the device has done so far — and is therefore being “rather aggressive” about ensuring a follow-up hits the success targets the company is hoping for.

Shipments of chips and components for the second-generation Apple Watch are set to begin in the third quarter, ready for a new product launch later in 2016.

Looking at year-by-year iPhone numbers from 2007 to the present day, sales almost doubled each year from 2008 (the first full year the handsets were available) until 2012. Few people would expect the Apple Watch to make similar strides forward, but it will be fascinating to see if it follows any kind of similar upward trajectory.