Apple had to buy many of its old products for its pricey design book

Apple's book — yes, book — Designed by Apple in California, which looks back at 20 years of Apple's product design, goes on sale on Nov. 16. And yes, it's expensive ($300 for the large copy and $200 for the small copy) just like Apple's devices.

It's strange for Apple to release a book that, well, celebrates itself. As soon as it was announced, people jumped on social media to declare how Apple's lost its way. That the book shows the company has taken its eye off the ball. Steve Jobs would never have released a book!

Except maybe Jobs would have.

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