Wednesday 2 November 2016

ClassPass learns the hard way you can’t just ‘figure out the business model'

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One startup is learning the hard way that it takes much more than rapid growth and a dedicated user base to build a sustainable company.

Fitness class startup ClassPass rocked its subscribers Wednesday with news that the business is axing its unlimited tier, which allowed people to attend as many fitness classes as they wanted for $190/month. 

Instead, the startup is now moving users over to a new plan called "Core" that offers 10 classes a month for $115. Naturally, ClassPass subscribers are mad as hell about the change. The company's Twitter feed has been flooded with users threatening to leave and complaining about the change. Read more...

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