Facebook stops insurer from setting rates based on profiles

Facebook has prevented one of the UK's biggest insurance companies from using the social media platform to analyse the personalities of car owners and set insurance rates. 

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In a statement to Mashable, Facebook said: 

A fresh scheme from Admiral Insurance and aimed at first-time car owners offered to analyse their Facebook profile via an app "to help us get a better understanding of the type of driver you are". Facebook has since disabled the app.

If the personality traits match those linked to safe, careful driving, participants could receive a discount up to 15 percent a year on their car insurance.  Read more...

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