Instagram makes live video official as it turns up the heat on Snapchat

Instagram just proved it is far from done with going after Snapchat.

The photo app is adding live video and new messaging features that allow users to privately share disappearing messages outside of Stories, the company announced Tuesday. 

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The new messaging features, which are beginning to roll out now, essentially make Instagram Direct a lot more like Snapchat in that you can send disappearing photo and video messages to a friend, or groups of friends using the Stories camera.

Just like Snapchat, the photos and videos you send to friends will disappear after they see them, though there are no time limits for how long they can be viewed in a single sitting. Instagram will even notify you if someone takes a screenshot or replays your message. Sound familiar? Read more...

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