If you know startup phone maker OnePlus, you know all about how it doesn't follow the rulebook.
From the company's invite-to-buy OnePlus One and OnePlus 2 to this year's premium OnePlus 3 to the company's VR "launches," the company walks to the beat of its own drum, not the industry's.
Which is why the company's doing something it's never done before: replacing its flagship OnePlus 3 barely half a year later with the even better OnePlus 3T.
I asked OnePlus's head of marketing Kyle Kiang what the "T" in 3T stands for. His answer: Some people use "S" (a clear reference to Apple) and OnePlus decided to use "T" — just because it's one letter after S. It's one plus. You get it? Read more...
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