Slack has a message for Microsoft: Game on.
The startup took out a full-page ad in the New York Times on Wednesday to respond, preemptively, to Microsoft's expected launch of Skype Teams, a new software product for workplace and team collaboration that will compete directly with Slack. Microsoft's event is scheduled to begin at 11 a.m. ET.
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The ad welcomes Microsoft as a competitor before launching into four points of advice for the tech giant. Slack uses those points as opportunities for both self-congratulation and backhanded slams of Microsoft. For instance, after praising the "thoughtfulness and craftsmanship" in Slack's user experience, the ad says such traits are not common in enterprise software, Microsoft's traditional forté. Read more...
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