Fitbit and Adidas have an answer to the Apple Watch

Smartwatch lovers and hypebeasts alike just got a new reason to get excited.

Initially announced in August 2017, the Fitbit Ionic Adidas Sport Edition went on pre-sale on Tuesday, and it looks pretty nifty. It's the company's latest release in the war of the wearables, which Fitbit so far appears to be losing to Apple.

SEE ALSO: How Fitbit plans to become the biggest name in wearables again

The Ionic is Fitbit's $300 smartwatch, which it released in October to disappointing sales numbers. The Adidas edition adds some branded pizzazz to the Ionic, the product on which Fitbit is pinning its financial future.  Read more...

More about Apple, Wearables, Fitbit, Apple Watch, and Adidas

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