The content-industrial complex is churning out more original shows and movies on a proliferating number of video streaming services. Consumers now have a glut of choices as to which apps get their monthly subscription dollars.
According to Nielsen's Q3 Total Audience Report, viewers have definite factors in mind when it comes deciding whether to subscribe to another new SVOD (subscription video on-demand) service.
Nieslen's MediaTech Trender consumer tracking study surveyed US respondents 13 years and older about the most important attributes of video streaming services (respondents could choose multiple answers). Nielsen found that the variety of content available and the app's ease of use topped the list of buying factors at 57 and 56 percent of respondents, respectively. Read more...
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