Instagram now lets you shop with augmented reality

Instagram is adding another layer to its shopping feature: augmented reality.

Beginning today, a handful of brands that sell their products directly on Instagram will be able to add a new augmented reality try-on feature to product pages. Initially, the new AR feature will be limited to cosmetics (Mac and Nars are early partners) and eyewear brands (Warby Parker and Ray-Ban), but Instagram plans to make it available for more products over time.

The idea is to use augmented reality to help Instagram shoppers preview how certain types of products will actually look on their face.

There's a few ways Instagram users might encounter the new shopping feature. The first is while checking out specific products a brand has tagged in a post. You'll have the option to try out the product via an augmented reality filter before adding it to your cart. Read more...

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