Burst, the subscription dental care service, with the pretty, pretty toothbrushes, has now added a sleek dental floss product to its monthly kits. The Los Angeles-based dental hygiene company, which has raised at least $20 million in financing from the growth capital investment firm Volition Capital, takes a different approach to reaching consumers than competitors like Quip. Burst works hand-in-hand with a network of dental hygienists and dental professionals both as a channel to sell through and a sounding board for new product development.
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