The rise of cloud computing has had a smaller climate impact than feared

As more and more gargantuan data centers come on line, environmentalists have been concerned about massive increases in electricity consumption and pollution. However, according to a new study published in Science, that simply hasn't happened. While cloud computing output has jumped by 600 percent from 2010 to 2018, energy consumption rose by just 6 percent. That's because companies like Google have massively increased efficiencies with new chip designs, custom-tailored airflow solutions and other tech.

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