OK, ladies, let’s get in formation… for the new Beyoncé/Peloton collab we’ve all been waiting for.
That’s right. The most highly requested artist for Peloton workouts, according to the company, is joining with the exercise giant to celebrate Homecoming season. Every fall, historically black colleges and universities celebrate the Homecoming tradition, but with COVID-19, celebrations have shifted online. And now, Beyoncé and Peloton are working together to create Homecoming-themed workouts for Peloton members.
According to Peloton’s blog, the workouts will span several categories, from the company’s well-known spin classes to running, strength, and yoga classes. In addition to offering total access to Beyoncé content for all paid members, the company will be gifting several two-year Peloton Digital memberships to students at HBCUs. Read more...
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