Ghost world: How Snapchat killed it in 2016

Snapchat's wrapping up its biggest year ever, and the app—along with the entire social media space—will never be the same again. 

From major changes to the app itself, to a new advertising platform, to Spectacles, to a company rebrand (hello, Snap!), and an IPO on the horizon, looking back at 2016, it's clear that Evan Spiegel showed the world a company that's a force to be reckoned with—along with some hints as to what to expect from Snap in the year ahead. 

Snapchat Grows Up 

Snapchat did some serious growing up as a platform in 2016, well beyond their roots as an addictive selfie-sharing app favored by teens and millennials. And that was the first change: Snap's audience began to mature—literally—with more 35 and older users than ever before in the app's five-year history. Obama's White House launched an official Snapchat account at the top of the year. Then, The Wall Street Journal became the first American newspaper to join Snapchat Discover—proving that yes, Snapchat's for parents, now, too.  Read more...

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