Can a media company succeed without Facebook? This startup says yes.

Most app developers targeting teens and their ever-shrinking attention spans fall short of mainstream success — but not Mammoth Media.

The Santa Monica-based startup claims it's reached about 30 percent of U.S. teenagers in less than four years through the two apps its created: Wishbone and Yarn.

Wishbone, a social polling app, and Yarn, an interactive storytelling app, are part of what the company calls "micro-entertainment," or bite-sized experiences that can fill the space of a few minutes or even a few seconds.

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"It's anything that can entertain beyond games," explains CEO Benoit Vatere. "Because of the behaviors we see on mobile, we have to be short, or shorter than short." Read more...

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