It didn't take long for Instagram Stories to take off.
Instagram's hottest new feature has become exponentially popular since its inception in August 2016, much to the detriment of competitors like Snapchat. In August, the company said that Stories have driven users younger than 25 to use the app upwards of 32 minutes a day on average. In September, the app as a whole announced it had 800 million monthly active users, 500 million of those who return each day. In comparison, Snapchat boasted 173 million daily active users as of August.
Not only that, but ever since Instagram launched the feature, it's been continuously building on top of it, adding incredibly popular features like Boomerang and Superzoom. Read more...
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