Google buys Tenor, a.k.a. brand-friendly Giphy, to help you never type words again

Google has a new tagline, "Make Google do it," and the tech giant's latest acquisition may give us a better idea of what "it" could be. 

SEE ALSO: WTF is up with Google's bizarre SXSW tagline

GIFS.

GIFS.

GIFS!

Google has acquired Tenor, a GIF search engine and database famous for launching the first GIF Keyboard on iOS about three and a half years ago. Tenor now claims to be the "leading GIF-sharing app on mobile," according to its blog post about the acquisition. Tenor is available on Facebook and other platforms and reaches more than 300 million users. 

Oprah Yaaas GIF from Oprah GIFs

Terms of the deal were not disclosed, but Tenor will remain a standalone brand that will simply be further integrated into Google's existing services.  Read more...

More about Google, Gifs, Apps And Software, Giphy, and Gboard

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