Tuesday 17 July 2018

Donald Trump is the biggest political spender on Facebook

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Guess who's sending fat checks to Mark Zuckerberg and company? 

Yep, Donald J. Trump. The president's political action committee (PAC) has spent $274,000 on Facebook ads since May, reports the New York Times

That makes him the biggest political spender on Facebook. Planned Parenthood, which came in second, spent $188,000.

The numbers were crunched by New York University researchers who scraped data from Facebook, which created a publicly searchable archive of political Facebook ads in May. 

So, what does $274,000 get you? Ads seen by 37 million people, according to the researchers. As an example, the Times highlighted an ad promoting Brett Kavanaugh, Trump's nominee for the Supreme Court.  Read more...

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