Yahoo and AOL will continue to scan your emails for precious advertising data

If you’re a Yahoo or AOL email user, advertisers have a pretty good picture of exactly who you are because Yahoo and AOL are scanning your emails.

According to the Wall Street Journal, Oath, the Verizon subsidiary that owns both email providers, “has been pitching a service to advertisers that analyzes more than 200 million Yahoo Mail inboxes and the rich user data they contain.” This data is then used to figure out what products and services to target its users with. The pitch also broadens out to bring AOL users’ emails into the fold.

After Verizon acquired AOL in 2015 and then Yahoo in 2017, the telecommunications giant rolled the two companies under a subsidiary that houses its digital content properties called Oath. Properties such as Huffington Post, Engadget, Tumblr, and Techcrunch all operate under the Oath umbrella. Using this data obtained through users’ emails, Oath can offer its advertisers precision ad targeting across these digital media properties. Read more...

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