Snapchat launches 25 new premium video series in the UK

Snapchat has just announced the launch of 25 premium video series for its UK audience which could rival the likes of Instagram's IGTV and YouTube. 

Rami Saad, head of international content partnerships at Snap, told Mashable at an event on Tuesday that the company is expanding its Snapchat Shows product with local video-on-demand programming. 

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Partnering with media organisations and influencer agencies, Snap unveiled a roster of new original series which can be viewed in its new "show profiles". The new feature, according to Saad, is an auto-play "destination" within the app that allows viewers to subscribe to series, "catch up where you left off" and to automatically advance to the next episode.  Read more...

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