Owner of Gucci and Yves Saint Laurent announces partnership with Apple to build apps

The international luxury group that owns brands such as Gucci, Yves Saint Laurent, and Balenciaga — Kering — announced today that it's working with Apple to create apps for sales associates to track inventory and more.

In a statement published Monday, Kering said that it is "working on a suite of apps in partnership with Apple to be used by Houses staff in-store, the first of which is a store experience app that enables sales associates in-store to access stock levels in real time to provide their customers with a fully personalized service."

The company added, "[it's] exploring advanced technologies with Apple to further enhance client experience on iOS devices, including improving the payment experience in-store." Read more...

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