Jonathan Strange owns a cell phone repair shop in Montgomery, Alabama, and with the nearest Apple Store about 100 miles away, his establishment has become a convenient place for locals to get a broken iPhone fixed.
But lately, his store has been getting a little harder to find online for a reason beyond his control: Google is no longer accepting his ads.
"Even though there's no Apple Store near the customers, we have definitely seen a decrease in traffic to the store," he said.
Strange isn't alone. For months now, Google has been cracking down on ads from third-party repair services. The goal is to stop tech support scams from preying on unsuspecting users through Google ads. However, the ad ban is hurting many legitimate repair services, including Strange's XiRepair shop. "Probably 70 or 80 percent of our customers come from Google. That's not just us, but all across the repair industry. That's how much power [Google has] over us," he said. Read more...
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