Roku spent $150 million so it can sell more ads

Roku is no longer just a company making TV streaming boxes and dongles. It's become a powerful advertising company, too. By some estimates, it streams more ad-supported hours than any other over-the-top (OTT) platform. Today, it announced plans to double down. It has acquired the Boston-based ad-tech firm Dataxu for $150 million in cash and stocks.

https://ift.tt/33Up0hr from Yahoo Tech https://ift.tt/2P97KB4
via IFTTT