Monday, 3 February 2020

Apple wants to remind you Arcade exists

Apple wants to remind you Arcade existsApple was a no-show in the flurry of Super Bowl ads, but it made its presence felt seemingly everywhere else. The tech giant launched a full-on ad blitz for Apple Arcade shortly before the football extravaganza got underway, including a takeover of its home page where game characters invaded the usual product promos -- you probably weren't expecting Sonic to ever race around a MacBook Pro. There were a number of straight-up commercials, too, such as a TV spot showing all the ways you could play (including in the grips of a sewer monster) and a mock livestream from Oceanhorn 2's hero.




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