Friday 26 June 2020

Brand leviathan Unilever pulls ads from Facebook, cites 'polarized times'

Brand leviathan Unilever pulls ads from Facebook, cites 'polarized times'

When the makers of Axe body spray don't want to be associated with your brand, you know you've got a serious problem.  

London-based conglomerate Unilever announced Friday that it will cease running ads on Facebook, Instagram, and Twitter through the end of the year, leaving the move open to a further extension. This comes only a day after Verizon made a similar pledge, following a report from the Anti-Defamation League highlighting Facebook ads running alongside "hateful or extremist" content on the social media platform. 

Notably, this differs from Verizon's Thursday pledge in that the ad pause also includes Twitter.  Read more...

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