Google has fired a lobbying pot-shot at a looming change to the law in Australia that will force it to share ad revenue with local media businesses whose content its platforms monetize -- seeking to mobilize its users against "big media". Last month Australia’s Competition and Consumer Commission (ACCC) published a draft of a mandatory code that seeks to address what it described as “acute bargaining power imbalances” between local news media and tech giants, Facebook and Google, by engaging in good faith negotiations and via a binding “final offer” arbitration process. Back in April the country’s government announced it would adopt a mandatory code requiring the two tech giants to share ad revenue with media business after an attempt to negotiate a voluntary arrangement with the companies failed to make progress.
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