Mastercard acquired and shut down IfOnly, an experiences marketplace hit by Covid-19

One startup in the space has been acquired in the wake of that. IfOnly -- an "experiences" marketplace based around access to exclusive, and often expensive, events and people, with a portion of the proceeds that a guest pays for the experience going towards good causes -- was quietly acquired and shut down by credit giant Mastercard for an undisclosed sum. Mastercard told TechCrunch that it has folded the tech and team into Priceless -- its own experiences marketplace -- after initially leading a strategic investment in the company in 2018.

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