With a Warby Parker playbook, SISU raises funding from Greycroft to face off against cosmetic clinics

With so many people getting botox and filler treatments to their faces these days (or are they, during the pandemic?), it’s probably no wonder that venture capital has decided to look at the space. In the same way that the small and scattered market of spectacle/optometrist shops were disrupted by startups like Warby Parker, so the extremely variable experience of back-street cosmetic clinics are ripe for targeting. Step in SISU, a chain of cosmetic clinics created by a serial tech entrepreneur who will apply tech startup methodology to this relatively untapped world.

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