Tuesday, 26 January 2021

Check out Amazon's new iOS app icon

Check out Amazon's new iOS app icon

You may have stopped noticing it, but the logo of Amazon's mobile app hasn't changed in ages — it simply said "Amazon" over a blue shopping cart on a white background, and it wasn't exactly modern. 

Now, The Verge noticed that the company has a new, more colorful, and frankly just plain nicer "smiley" logo. It's not yet live everywhere, but it's visible in a few places, such as the Amazon app page on Apple's UK App Store

Check out Amazon's new iOS app icon

Image: screenshot: apple / amazon

The new icon has only three elements: Amazon's smile logo, a blue "haircut" and a brown background, all obvious nods to Amazon's shipping boxes (below).  Read more...

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