New Deals Turn Twitter's Content Stream Into a River

Twitter on Monday announced a partnership with Bloomberg Media to launch a 24-hour streaming news service -- one of a dozen new content deals Twitter has entered to drive user engagement. CEO Jack Dorsey and a group of top executives announced the slate of programming agreements -- which include concerts from Live Nation, sports from Major League Baseball and the WNBA, and a morning news show from BuzzFeed. Starting this fall, Bloomberg will offer a live, streaming 24-hour, exclusive news feed that will include user-generated news content.

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