It’s almost Amazon Prime Day. Think of it like Black Friday on a Tuesday in the middle of summer or Christmas in July if you’re capable of planning your holiday shopping that far in advance.
It’s also another piece in Amazon’s strategy to become the Buy n Large of our times.
Over the past three years, Amazon has effectively built its eponymous day into a new shopping holiday, one that generates impressive amounts of FOMO if you’re not able to participate.
The golden ticket is, of course, a $99 Amazon Prime account. It’s the rapidly spinning wheel at the center of Amazon’s growing spokes of services and benefits that include free two-day shipping, streaming video and music, free content storage and access to All. Those. Deals. Read more...
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