Harman Kardon’s Invoke is Microsoft’s first true Amazon Echo competitor. When Amazon first debuted its Alexa-powered Echo smart speaker in 2014, expectations for the device were relatively high. More than two years later, the Echo’s success has spurred a new war of the tech titans: Companies including Apple (AAPL), Google (GOOG, GOOGL), Microsoft (MSFT), Samsung and a slew of their Chinese counterparts have either released their own smart speakers or will likely release them soon.
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