Sunday 25 March 2018

Spotify says 2 million people figured out how to block ads for free

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No one likes ads interrupting their streaming jams, and millions of Spotify Premium users pay $9.99 a month to forestall that very terrible possibility.  

Some non-premium users, around two million of them in fact, decided to go another route — a route that just so happens to involve getting that ad-free content sans monthly payments. 

Spotify noted in a March 23 SEC filing that a chunk of its users were "suppressing advertisements without payment." And how were they pulling this off? Well that would be with the assistance of good, old-fashioned ad blockers. Read more...

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