Citi FinTech lets consumers define the future of banking

Advertising Content from Citi

Technologies that champion customization and co-creation are rapidly transforming modern society. Everyday tasks from how you select a new pair of running sneakers to managing your finances are becoming more personalized. This trend is catalyzing a paradigm shift — directing focus away from one-size-fits-all experiences and putting creative power in the hands of consumers.

“Banking has reached an inflection point with the merging of financial services and technology, or FinTech,” said Carey Kolaja, Global Chief Product Officer for Citi FinTech. “But innovation can’t be fueled by technology alone. Our customers are crucial to the ideation and creation process, so we’ve included them since day one and are always looking for new and better ways to incorporate their insights as we design our digital products. This co-creation process is now at the heart of everything we do.” Read more...

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