If you're the billionaire founder of several publicly traded companies, here's an easy PR strategy: Never tweet. It's not worth it.
Elon Musk may soon learn this lesson the hard way now that a British diver who helped rescue 12 Thai boys from the treacherous depths of a cave threatened Musk with a lawsuit on Monday.
The threat comes only one day after Musk went on a Twitter rant, culminating in the Tesla and SpaceX CEO accusing the British rescuer of being a pedophile in a now-deleted tweet.
The rift between the British diver — Vern Unsworth — and Musk started heating up last week after the rescuer said in a television interview that he believed Musk's interest in the cave rescue mission was a "PR stunt." Read more...
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