Wellness startup Wellset wants to avoid the 'woo woo' — and responsibility

A Los Angeles-based startup wants to be the Airbnb of the insta-buzziest concept of the 2010s: wellness. 

WellSet calls itself a discovery platform for "wellness services" like massages and acupuncture. On WellSet, users can find practitioners through a platform search or through recommendations from friends, brands, and public figures. Once users settle on a nutritionist or hypnotherapist, for example, they can book appointments within the platform itself.

The company, led by CEO Tegan Bukowski, is announcing Tuesday that it's raised pre-seed funding from a team of investors. In the coming weeks, it plans to launch in Los Angeles featuring about 1,000 local practitioners on the platform, with a national expansion planned for later this year. Read more...

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