Google seriously ups wearables game with $2.1 billion Fitbit purchase

Apple Watch needs to watch out.

Well, that remains to be seen, but the competition is about to get a little more fierce. Fitness tracker giant Fitbit announced Friday it would be acquired by Google for around $2.1 billion. It's a major acquisition for Google, which has fallen behind in the wearables market after initially making a big splash with Google Glass earlier this decade.

Fitbit's press release and a blog post by Google's senior VP of devices and services Rick Osterloh both outline Google's plans for Fitbit in broad strokes, but they're light on specifics. Osterloh wrote that Google wants to "spur innovation in wearables and build products to benefit even more people around the world," but how the tech behemoth plans to alter Fitbit's extensive product line is a mystery for now. Read more...

More about Google, Wearables, Fitbit, Apple Watch, and Google Glass

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