I shot hoops at the top of a high-rise with Sturfee's AR mobile platform

I made a few baskets while shooting hoops at the side of a San Francisco high-rise. 

No, really, take a look: 

It's real life, but enhanced.

Image: sturfee

Powered by the Sturfee cloud, the smartphone I carried on a walking tour of San Francisco's waterfront recognized the 3D surroundings I was based out of and added a layer of augmented reality — all in real time. When I held up the phone to one building, a basketball hoop appeared on the top of it. When I swiped at the screen, I was shooting baskets over the real traffic passing by. The drivers were none the wiser.

Using satellite imaging, Sturfee's CEO Anil Cheriyadat is able to make any city into an AR playground. Already, 15 cities have partnered with Bay Area-based Sturfee (a combination of the words "street" and "surfing") to provide the computer vision tools for various apps and tools. In Japan, Sturfee is working behind the scenes to power telecommunications giant KDDI with an app, amongst other digital services, to provide navigation information during the upcoming Tokyo Olympics — all through smartphones. Read more...

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