Los Angeles-based Boulevard has raised $11 million for its software to manage salons and spas

Barbershops and salons in the U.S. represent a $315 billion industry counting nearly 3 million small businesses and 4 million independent aestheticians among their ranks. It's a business that has been slow to adopt modern technologies because it's both specialized and fragmented, meaning that it's a huge opportunity for the kind of niche software developers who have cropped up in the Los Angeles tech ecosystem in recent years. Co-founders Matt Danna and Sean Stavropoulos first crossed paths at the Los Angeles startup Fullscreen before rejoining professionally in 2016 to begin working on Boulevard.

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