California's much-debated privacy law officially takes effect today, a year and a half after it was passed and signed — but it'll be six more months before you see the hammer drop on any scofflaw tech companies that sell your personal data without your permission. The California Consumer Privacy Act, or CCPA, is a state-level law that requires, among other things, that companies notify users of the intent to monetize their data, and give them a straightforward means of opting out of said monetization. Businesses must disclose what information they collect, what business purpose they do so for and any third parties with whom they share that data.
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