The jury is still out on what might become the most viable business models for augmented reality technology, but in the meantime a startup out of the UK is betting one big area will be in vehicles, in the form of holographic displays. Envisics, which brings together technologies like computer vision, machine learning, big data analytics and navigation to build hardware that integrates into vehicles to project holographic, head-up displays providing enhanced "dashboards" of information to drivers -- with features like mapping, navigation guidance and hazard warnings -- is today announcing that it has raised $50 million in a Series B round of funding. Dr. Jamieson Christmas, the founder of the company, said in an interview that the funding is being made at a valuation of over $250 million, "significantly up" on its previous round, although Envisics, based in the town of Milton Keynes in England, has never disclosed its valuation before.
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