GameStop will get a cut of digital revenue from every Xbox it sells

Microsoft and GameStop have inked a deal that would give the latter a portion of the tech giant’s digital sales revenue for every next-gen Xbox the gaming retail chain sells. The companies published a press release about their collaboration last week, but it mostly focused on GameStop employees using Microsoft’s cloud solutions and hardware products. As Ars Technica has noted, though, there’s a vague line buried in there that deserves more attention: “GameStop and Microsoft will both benefit from the customer acquisition and lifetime revenue value of each gamer brought into the Xbox ecosystem.”

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