Tech-publisher coalition backs new push for browser-level privacy controls

Remember 'Do Not Track'? The tracker-loving adtech industry hopes you don't recall that decade+ doomed attempt to bake user-friendly privacy controls into browsers. The effort to bake in a new browser-level privacy signal to stop the sale of personal data -- which has been christened: Global Privacy Standard (GPC) -- is being led by the ex-CTO of the FTC, Ashkan Soltani, and privacy researcher Sebastian Zimmeck. Introducing Global Privacy Control: a simple way to let you exercise your privacy rights online.

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