Tuesday, 22 December 2020

Amazon's overdue Fire TV facelift mostly cleans up its old mess

Amazon's overdue Fire TV facelift mostly cleans up its old mess

Amazon's been releasing and iterating on its Fire TV streaming device line for six years. Now it's built into various TVs and sold in sticks and cubes. But one constant has remained: a bloated, ad-filled user interface that lags behind the competition. 

Not anymore, though.

The rollout for what the company is calling the "new Fire TV Experience" has begun, with support coming to nearly all Fire TV products by early 2021 — with the exception of first-generation Fire TV and Fire TV Stick devices. Amazon's stated goal is to make it faster and easier to find what you want to watch with a number of quality-of-life upgrades. I was able to test out the interface overhaul and am pleased to report it's a noticeable upgrade, though not one without some kinks to iron out in the future. Read more...

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