Though plagued by setbacks and layoffs, Apple has reportedly been building a car under the “Project Titan” banner for years. Now, a new report shows the rubber might actually be hitting the road sometime soonish.
Multiple sources familiar with Apple’s automotive ambitions told Reuters that Apple could debut a car in 2024. It would be oriented toward individual drivers (not taxi fleets like Waymo), and would feature a reportedly innovative Apple battery and autonomous driving tech.
The sources said that the pandemic could push the timeline back a year to 2025, and there’s a chance Apple might license its tech to existing car manufacturers instead of building the car itself. That certainly must be what a company like Tesla would hope for, because the hype around the launch of an Apple Car would make the launch of iPhones and iPads look positively puny in comparison. Read more...
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