Reddit finally shares how many daily users it has

The inner workings of Reddit just became slightly less mysterious.

In an interview with the Wall Street Journal, Reddit shared that 52 million people visit the site every day. 

This is a stat called "daily active users" that other social media companies, including Facebook and Twitter, share in company updates. Previously, Reddit only shared its monthly active users (430 million, as of last year). It's easy to see why: 52 million barely holds a candle to Facebook's 1.82 billion.

Now, Reddit says it's making this new metric available so it can be assessed more comparably with other platforms. That's because the company is undertaking an advertising push. Reddit told the Journal it plans to increase advertising staff by 75 percent in 2021. If Reddit gets its way, you'll see more ad campaigns in your favorite subreddits as Reddit attempts to travel the road to profitability. Read more...

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