How yelldesign is changing the short-form content game with paper and scissors

 Four years ago, Melbourne resident Matt Willis crashed his bike. He didn’t know that the next two months in hospital would transform his life.   During his time off work, the design consultant discovered the Vine app and began producing stop motion videos, bringing to life ordinary household items in seamless six-second clips.    

Eight months into his Vine career, Willis was approached by brands that were interested in collaborating on stop motion videos, and yelldesign was born. 

Now in his fourth year, Willis heads up a team of nine video artists, illustrators, sound designers and paper crafters to make viral stop motion videos for clients such as Visa, Twitter, Samsung and more. Success accompanied the growth: In 2014, yelldesign was nominated for a Vine creativity Streamy award and two Tropvine awards at Tropfest, the world’s largest short film festival.    Read more...

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