Uber and Snapchat, two of Silicon Valley's most-valuable startups, have teamed up.
Starting Wednesday, Uber users can unlock exclusive filters to use on Snapchat within the ride-hailing app. The update is part of Uber's push to make its app more personalized and was released this week along with the ability to set a person, not an address, as your destination.
The feature is available in the feed of the Uber app after you start your ride. You can swipe between three different cards, "Your ETA," "Your Ride" and "Mystery." When you click on "Unlock filter," Snapchat will automatically open if you have the app. Read more...
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