I have seen the future of iPhone apps, and it is augmented reality.
When Apple introduced ARKit, its augmented reality platform for the iPhone, earlier this year, I thought applications would look more or less like Snapchat Lenses; entertaining manipulations of our faces and more nifty brand-integrations for social media apps.
ARKit is actually so much more than that, and I think it's about to trigger a fundamental shift in how we use and interact with apps.
Apple CEO Tim Cook has made it clear that he is more excited about the potential of Augmented Reality than Virtual Reality, and now I can see why. It’s not just that the company has delivered a toolkit full of pre-made functions that make it easy for developers to build apps. It’s that Apple’s brand of AR requires no new hardware from Apple, their customers or their partners. Tens of millions of Apple customers are ready right now to run ARKit-enabled apps (providing they have at least an A9 mobile CPU, which means an iPhone 6S and above and the 9.7-inch iPad released earlier this year). Read more...
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