Fitbit's Ionic smartwatch is here to take on the Apple Watch

Fitbit’s all-new smartwatch is designed to do battle with the Apple Watch.It’s no secret that Fitbit (FIT) has been working on a smartwatch — Co-founder and CEO James Park said as much during the company’s Q2 2017 earnings call earlier this month. This is the Fitbit Ionic, the company’s first “true” smartwatch.

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